Lesson 3 of 8 · 20 min · v1
Products and customers
Why the product has to be genuinely good, and how to find people who want it.
Products and customers
14 min · video hosting arrives in Phase 4
The fastest way to fail here is to sell something you would not buy yourself. Your first job is to use the product long enough to have a real opinion about it — including what it is not good for.
Your second job is to find people who have the problem it solves. Not everyone. People with the problem.
Lesson complete
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