Lesson 2 of 2 · 18 min · v1
Building trust quickly
The three things a stranger checks before they believe you.
Trust forms fast, from three signals: do you seem competent, do you seem honest about limitations, and does someone else vouch for you. Naming a drawback of your own offer, unprompted, does more for trust than any claim of expertise.
Assignment
Write one honest limitation of what you offer that you could say out loud without losing the sale.
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